We are all looking for ways to improve our business but where do go when we need some practical steps. Well, you being here is a good start, here a 3 Proven Strategies to get you on the right track.
Keyword Research
People are increasingly making decisions faster than ever before. Now more than ever, people are conducting online research before buying a product or service. Over 89% of people research a company online before purchasing.
Consumer demand for information is off the charts. Even more, people are expecting searches to predict what they need when they
need it.
How do you meet that consumer demand? Keyword Research
Keyword research allows your business to be in front of your customers when they are searching for your products or services that you sell. Quality research like this can be tedious, but optimizing your keywords makes or breaks if your business is found.
In 2018, 40% of worldwide e-commerce traffic came from a search engine such as Google, Bing, and Yahoo. In addition to that, 35% of all global e-commerce traffic came organically. That means if you are not spending a considerable amount of attention to your search engine marketing, you are losing potential customers.
Google My Business
This is one of the 3 Proven Strategies because Google My Business is a social profile for your business. It gives potential customers the details of your business, including hours, phone number, and email address. It is a free directory for you to use, so use it! If you don’t have time we can manage it for you! Let’s Talk!
Keeping your Google My Business up to date is crucial for local searches. The reason for that is if your information is not current or relevant, it can easily slip out of the top 3 rankings and cause you to lose business.
Google My Business also allows you to showcase your business, products, and services through photos. Most importantly, it will enable you to manage your reviews; nothing can hurt your business more than having few or bad reviews. Get your best customers to give a great review so that you can stay on top of Google search results.
SEO
We have saved the best breakthrough for last and it is SEO. SEO stands for Search Engine Optimization, usually is a term most businesses are aware of. Using SEO to benefit your business is a whole other story. If I asked you right, is SEO important to growing your business? You would have to yes, but do you know why?
SEO is very technical and time-intensive and involves many of the breakthroughs we discussed here, but it also includes so much more:
1. Making your Website Faster
With most web users expecting a website to load within 2 seconds, it no wonders speed is an essential factor to Google Algorithms. Some of the ways you can same time are through review page elements, enable browser caching, and reducing plugins.
2. Make Your Site Secure Through HTTPS
Since 2017, Google has been warning Chrome users of the non-HTTPS site and labeling them not secure. Your business will suffer from this because it will turn away customers before they even see your site. Considering that 59% of people worldwide use Chrome, that could be a death march for your business. Even more, HTTPS is not an automatic setting of your web hosting, so it has to be set up by you through hosting or a professional.
3. Make Sure Your Website is Mobile Friendly
Currently, 57% of all web traffic comes from mobile devices. That means if you went to your mobile site right now is optimized for mobile. It does look good and function well just like your desktop site because if it doesn’t, your website will be in a world of hurt as far as Google is concerned and it may cut out over half your audience.
These 3 Proven Strategies will give you a good start on how to grow your business through Google but there is so much more!
You can check out the rest of these strategies in our free ebook 7 Strategies to Grow Your Sales on Google
Or grab yourself a Free Consultation Today!